Yankov. Brand identity
The Yankov brand identity is based on the character of Vasily Yankov himself. The brand adopts not only the main character traits of the owner, but also his inner beliefs, worldview, and visual image. Vasily gets the strength and energy to move forward from three main sources: family, sports, and faith in God. The brand’s corporate identity combines colors and Orthodox symbols, which becomes the brand’s armor, protecting and giving strength for successful development.