Moscow zoo museum. Brand identity

The Zoological Museum of Moscow University are the oldest and largest museum in Moscow, where visitors can get wise to the diversity of modern animals of our planet and zoologists will find the richest scientific collections. The Museum was initially established in 1791 as a Natural History cabinet of the University, which contained a rich collection of plants, animals and minerals. From the beginning of XIX century institution has acquired the status of the Zoological Museum.

We used the already established image of the Russian desman to design the new logo in modern execution. As a basis for the logo’s grid, we took a flower of life and the general layout was developed with its help too. As a result of our work, we developed three different communication systems:·

For tourists: diagonal grid·
For professors: strict square grid·
For children: round-based grid

All three types of grids have one structure, so that’s why they harmonize with each other. The logo perfectly embeds in a format because it has the same structure as the layout. During the design stage, we were inspired by fractal structures which we can observe in the nature of the plant world. This conception was integrated into the Museum’s identity.

Navigation. The Museum has three halls. We took basic characteristics of interiors (shape and color) to develop understandable and friendly navigation systems.

For children. For better communication with children, we created a special museum hero «Hoha». Hoha is based on the main Museum’s logo with Russian desman, but it was re-designed to be more friendly and give a more illustrative presentation.