Fabricat. Visual identity
The Visual Identity of Fabricat is inspired by the energy of New York in the 60s — the peak of a new free world without complexes and limitations.
The promotion of a liberal lifestyle created an aesthetic that identified them. They grew their hair and beards much longer than what was considered «normal» at the time. They wore long, loose-fitting clothes with faded prints and flared jeans.
They rejected marriage and espoused free love. In search of new experiences, they stimulated themselves with drugs. His most famous phrases were «Make love, not war» and «Peace and love,» which synthesized his commitment to pacifism.