Creatives and promo website for UVI x Svyaznoy Travel

The brand UVI Jewellery, together with Svyaznoy Travel, launched a PR campaign ahead of the New Year, with the centerpiece being a prize giveaway with lead generation on the main website. The project was implemented within a tight timeframe of exactly one month.

An animated New Year collage became the key visual element for digital advertising and a promo page for the New Year’s giveaway. We implemented the mechanics of the contest, a convenient user registration and authentication process, and carefully planned the transition logic to e-commerce.

Within a month, our team realized the visual key, launched and tested the page. As a result, we met the specified deadline, supported sales and traffic levels after Black Friday. Additionally, we enhanced the image and loyalty of customers to the brands by providing them with a New Year’s atmosphere through digital means.